The IT word of marketing conversation today is customer experience, CX. Companies and opinion leaders talk eagerly about their customer orientation and how they deliver great experiences. Well, it would sound odd to say ”no, we are absolutely not focusing on our customers!”Read more
Considering that digitalization and customer experience have been the key business topics for years, why are we not seeing epic websites and WOW experiences online? Many websites are crappy and unpleasant to use, and they fail at delivering branded communications. We do not need to invest more money but more brains and effort.Read more
There has been a growing trend in discussing productization of Nordic organic and near food, forest and health tech, as well as nature and pure air for export and tourism. At the same time general opinion states that Finnish companies lack marketing know-how. The statement is unfortunately true. Marketing in Finland is product-oriented and mediocre. Export business requires luxury strategies.Read more
The pioneering Nordic luxury business and service design agency SANDAWES is pleased to announce its official launch.
SANDAWES starts to develop Nordic luxury for global markets. The most promising areas and sources of Nordic luxury are health technology and tourism, northern nature, clean air and quietness, as well as handcraft and Scandinavian design, which have already been recognized abroad.Read more